My Work - Design

I inherited a mid-flight redesign/rearchitecture project that had stalled out. After diagnosing the challenges, I brought a user-centered approach to drive successful completion of the work.

I led a redesign of the management queue for a John Deere dealer service app. Outcome: task speed increased 4X, redundant clicks reduced to 0, and user complaints disappeared.

Toothwisdom.org was hard to use and our web traffic reflected that. I led an end-to-end redesign from concept to design to code. Mobile traffic increased 33%; Unique users increased 15%.

I led a cross-functional team on the redesign strategy for a marketing & fundraising website of a small non-profit. The project focused on content design, information architecture, and a visual brand refresh.