My Work

I inherited a rearchitecture and redesign project that had stalled out, no longer making forward progress. I assessed what was happening and brought a user-centered approach to drive successful completion of the work.

John Deere was rapidly adding new UX talent as part of its digital transformation. I founded a UX Community-of-Practice to foster peer learning and support.

I led a redesign of the management queue for a John Deere dealer service app. Outcome: task speed increased 4X, redundant clicks reduced to 0, and user complaints disappeared.

Toothwisdom.org was hard to use and our web traffic reflected that. I led an end-to-end redesign from concept to design to code. Mobile traffic increased 33%; Unique users increased 15%.

I led a cross-functional team on the redesign strategy for a marketing & fundraising website of a small non-profit. The project focused on content design, information architecture, and a visual brand refresh.